The Project Goal
Borroughs, a manufacturing company based in Kalamazoo, MI, required a new website to match its expanding e-commerce business and showcase its strong systems integration business. We developed a website that with over 200 SKUs and highlight Borroughs’ various business units as industry leaders. We were pleased to observe that Borroughs achieved another record-breaking year in E-commerce sales following the launch of the new site.
- Web Design
- Web Development
- Growth Marketing
Story Mark was great to work with on our new website. It was a big project and they were highly organized, had very transparent communication and delivered an end product that exceeded our expectations.
Director of Marketing
Borroughs wanted to create a site that not only positioned them as a leader but also increased their direct-to-consumer sales--mainly workbench sales. We built a new site from scratch that included over 200 SKUs through WordPress and WooCommerce. We are happy to report that after the site was launched, Borroughs had another record.
To maximize conversions from site visitors, we integrated marketing automation through Klaviyo. This included exit pop-ups offering a discount, an email sequence that followed, abandon cart emails, and more. The result was increased sales from site visitors as well as email subscribers.