The Project Goal
As the world of higher education is rapidly changing, Marquette University sought to offer a new “sprint MBA” program for busy professionals who could not commit to a traditional MBA program. We collaborated with Marquette to create messaging, a new website, and craft email marketing materials to attract applicants. The result was the “MU Igniting Insights: Innovation and Leadership” program, a 7-week 100% virtual professional program designed to help rising talent unlock the mindset and skillset to lead innovation. The pilot program succeeded with over 40 enrolled students; two other cohorts have since been launched.
- Web Design
- Web Development
- Growth Marketing
Story Mark One-Page Design
Most companies overcomplicate web design. Marquette had one clear goal: maximize pilot program submissions with the right candidates. With this in mind, we built a simple one-page site that spoke directly to the target audience that would be interested in the program. The structure welcomed visitors, built credibility for the program, and played up the benefits of joining.
A Sold-out Pilot Program
Along with the web design and development, we helped Marquette with the initial outreach strategy. The launch exceeded expectations with a sold-out program of 40 students. Marquette did a great job of implementing the pilot program and has since had two additional cohorts.