The Project Goal
Oliver Construction is a leading design-build firm that’s been serving the community since 1945; due to their rapid growth, and national projects expansion, they sought a new website to help keep their foot on the gas pedal and beat their competition online. The goal was to position Oliver as a great company to work with, expand project leads, and increase job applicants. To accomplish this, we guided them through our Story Mark Framework to clarify their messaging and structure the website in a way that will build trust and credibility and inspire visitors to take action. We are optimistic about how the site and our digital marketing initiatives will help Oliver grow moving forward.
- Web Design
- Wordpress Development
- Growth Marketing
Optimized for Conversions
From the messaging to the hero video, website video, testimonials, and work showcases, we positioned Oliver as a great company to work with (as they are). When we structure B2B websites, our goal is to position the company as the ally and create a user experience that gets site visitors from A to B as quickly as possible. We believe in simple, modern designs that speak directly to your target audience, and we're excited to see how this new site helps Oliver move forward.
To maximize conversions from site visitors and nurture leads, we integrated marketing automation through Oliver's CRM. This includes an email sequence for anyone who fills out a form and a quiz to drive new leads.