Building a better brand: Christine Specht, CEO of Cousins Subs

Building a better brand: Christine Specht, CEO of Cousins Subs

This week, we're joined by Christine Specht, CEO of Cousins Subs. After Producer Gabe fanboyed about Cousins' fresh fries for a good five minutes, she…

This week, we're joined by Christine Specht, CEO of Cousins Subs. After Producer Gabe fanboyed about Cousins' fresh fries for a good five minutes, she sat down with Richie to talk about her journey at the helm of this awesome sandwich chain.

You'll hear all about how the brand initially started and has now successfully transitioned into its modern form, why Milwaukee (and Wisconsin as a whole) is great place to do business, working in a family business, how to stand out in a competitive market and much, much more.